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Media interviews can be nerve-wracking, but with practice, anyone can feel comfortable speaking to reporters and staying on message to maximize the opportunity of a news story.
Enter: media training
At Emspace, our public relations team conducts media training with clients to ensure they feel prepared, polished and empowered when interacting with the media. We help organizations understand the local news landscape, which outlets may be the best home for a particular story, interviewing best practices, how to prepare for sensitive questions and more.
Choosing the best medium
When telling your story, the medium matters. Is this story best suited for TV or a podcast? Which newspaper reporter would be most interested? If one outlet passes on a pitch, how can we adjust the story angle to appeal to another? Familiarity with local newsrooms and reporters is crucial to answering these questions.
Prepping for success
Once an interview is set, you need to be prepared. How do you describe your organization? What story are you trying to tell? What questions should you anticipate? Where should the interview take place? Through media training, we help clients prepare for many possible scenarios and establish a routine to follow for future interview requests. Even people who have had prior media training benefit from a refresh and having a comfortable space to practice interviews.
Pitching a newsworthy, meaningful story idea — and then delivering on the pitch in an interview — is a major step to building trust with reporters. Establishing yourself as a reliable, go-to expert in your field will result in higher-quality coverage and encourage reporters to come back to you as a community resource for future stories.
We’re here to help
These are just a few of the many factors organizations must consider when it comes to preparing for media coverage. Through preparation and practice, we can help ensure your story is worthy of the front page.
