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Emspace + Lovgren had the honor of being recognized during PRSA Nebraska’s 2022 Paper Anvil Awards on Dec. 1. The ceremony recognized top work by Nebraska’s public relations, marketing and communication professionals. Emspace + Lovgren was awarded for our work in public relations, influencer marketing, branding, event promotion and more. The team secured seven awards of excellence (including the top score in the reputation/brand management category) and took home 10 awards in total. Thank you to our clients who partner with us to create impactful communications — this is just as much your celebration as it is ours. And congratulations to all the winners this year!
As the Omaha Community Foundation’s 40th anniversary was approaching, along with a new strategic plan and a new leadership team, Emspace + Lovgren proposed a rebrand to mark the milestone. Based on extensive primary and secondary research, the resulting new brand represents Omaha Community Foundation in a more inclusive, modern and confident way while serving as a solid foundation for its future.
After a request from the DHHS Division of Behavioral Health (DBH), The Kim Foundation partnered with Emspace + Lovgren to create a statewide suicide prevention plan informed by focus groups, an online survey and research to capture the voices of all Nebraskans and create a framework to guide suicide prevention work in our state for the next three years. DBH was extremely pleased with the plan and The Kim Foundation looks forward to releasing the official plan soon.
Child care providers were one of the most impacted groups during the pandemic. Emspace + Lovgren helped Step Up to Quality (SUTQ), Nebraska’s Quality Rating and Improvement System for early childhood education programs, celebrate its participating providers and their efforts with the “This is Quality” campaign. The multichannel campaign thanked child care providers for going above and beyond for the children in their care while also demonstrating to parents what true high-quality care entails. The campaign helped SUTQ continue its trajectory of growth and ultimately helped ensure children in Nebraska are receiving the best early care and education possible.
The time frame when parents are looking for child care is relatively short and ever changing. Emspace + Lovgren proposed a targeted influencer marketing campaign on Instagram to reach parents of young children in Nebraska to persuade them to use Step Up to Quality’s online search tool when looking for high-quality child care. When an influencer with 28,000 followers posted her first piece of content, the SUTQ Instagram account gained 35 followers, a 10% growth in a single day, which the account had never experienced before. After one month, the account gained 60 new followers, a 16% increase.
The Great Plains Black History Museum is an iconic Omaha landmark and one of few Black history museums in the Midwest. Emspace + Lovgren partnered with the museum to refresh its brand, strategically launch it to the community and, ultimately, increase its visitors. Since launching the new mark and signage, the museum has seen a 30% increase in visitors compared to the previous year. Click here to learn more about this project.
SHARE Omaha introduced a new way of celebrating this spirit of community giving in 2021 with the launch of Do Good Week, which evolved into Do Good Days in 2022. They partnered with Emspace + Lovgren in 2021 and again in 2022 to communicate Do Good Days to their audiences throughout the Omaha metro area. The robust public relations outreach paid off: all major media outlets in Omaha and southwestern Iowa covered Do Good Days.
The Omaha metro is filled with hidden gems — historic cultural institutions, creative workspaces, beautiful religious buildings and breathtaking performance spaces. In August 2022, more than 50 such locations welcomed the public during Open Omaha, a weekend-long showcase designed to open doors, minds and conversations. To launch the inaugural event, Omaha by Design partnered with Emspace + Lovgren to craft engaging creative assets and a strong public relations campaign. The results: several news stories, more than 6,000 location visits, more than 100 volunteers and more than 1,000 downloads of the Open Omaha app.
In anticipation of ConnectGO’s unified transportation strategy being released, Emspace + Lovgren conducted strategic public outreach efforts to both inform the main strategy and to create a broad community of support for new transportation projects. Thanks to E+L’s media outreach efforts, the strategy launch earned front-page newspaper coverage and was included in stories in most major local media outlets. Social media engagement skyrocketed during that report release period, with 922% more impressions and 1,650% more engagements that month than the previous month on Instagram alone.
Tenaska makes it a priority to be transparent and communicative to stakeholders, partners and investors on business financials. Tenaska partnered with Emspace + Lovgren to create a digital annual report site, rather than a printed booklet, to expand content that was previously limited by page count and create a more engaging experience that can be easily referenced all year long. Since its launch, Tenaska has found the site to be helpful and useful when communicating with customers, lenders and partners and when submitting RFPs. It provides a modern, easily accessible marketing tool that delivers a comprehensive view of Tenaska
Do Space engaged Emspace + Lovgren to bring awareness to its new Tech Pack program that would provide free laptops and Wi-Fi hotspots to 945 Douglas County residents to support its mission of digital equity. As a result, all 945 tech packs were claimed, and Do Space earned some great media coverage that told a deeper story of the organization and its digital equity efforts. In addition to stories being picked up by nine local news outlets and one national publication, a local news station took advantage of our request to interview the Do Space executive director at its location; a nonprofit news organization that covers issues pertaining to Omaha’s Black community published a story; and even more attention, including blog posts and podcast interviews, naturally spurred from our initial awareness efforts.
