City of Omaha Parking Division
Park Omaha Awareness Campaign
A City of Omaha Parking Study conducted in 2014 indicated that Omaha’s parking supply was more than adequate, in spite of a 110 percent occupancy rate at meters in Omaha’s Old Market. The City’s Parking Division developed a new, market-driven plan to relieve pressure on parking, particularly in the Old Market.
Emspace was hired to help create an identity for the new parking division and to serve as an extension of its communications team upon the launch of the parking plan. Since the changes in parking, results and conversations have been positive. The City of Omaha Parking Division is now self-supported and no longer requires tax-payer support.
- Public Relations
- Social Media