Visiting Nurse Association

Community outreach and communications

Client Since
Community & Health Services
AMA Omaha Awards: Healthcare Heroes Campaign (Pinnacle); Video Series (Silver)
PRSA Nebraska Awards of Excellence: Home Healthcare Op-Ed; Recruitment Campaign Social Media; Nonevent Fundraiser; Digital Ads; Rebrand; 2017 Annual Report; Website; Video Series
AIGA Nebraska SHOW Gold Award: 2017 Annual Report

Providing expert, compassionate and community-based care to all

For more than 125 years, Visiting Nurse Association (VNA) has delivered community-based care that improves lives, keeps people healthy and helps them remain independent in their homes. Believing that everyone deserves the best care possible, the VNA team provides their expertise and patient-focused services to all, no matter their age, income or where they call home. Backed by a tradition of nursing, VNA offers a wide variety of services and employs an expert team of healthcare professionals who serve our entire community.

Services Provided

News Coverage of Drive-thru clinics

Our recruiting campaign resulted in a

0 %

hiring rate from applicants


What began as a strategy to promote VNA and gain general awareness ended up uncovering the need for a rebrand. As the healthcare industry became increasingly complex throughout the organization’s 126-year history, the VNA team continued to innovate and advance care in our community, and the brand needed to reflect that leadership position. In 2017, following a thorough research and discovery process, we designed a comprehensive, new brand for VNA.

Their organization and healthcare itself continues to change, especially during the pandemic and with a diverse array of community health needs arising. The emphasis on community has become more acute in the years since the new brand was unveiled, yet the foundation of the brand remains solid as the organization narrows its focus.

With a variety of communications and fundraising objectives that have led to numerous campaigns, annual reports, videos, events and more, we’re proud to help them achieve their goals and amplify their life-saving work in our community.

VNA COVID-19 Testing Sites Media Coverage

The Healthcare Heroes campaign resulted in


news stories, equaling $161,000 in publicity value

“Emspace + Lovgren worked directly with our staff, board and clients to develop our exciting new brand. We’re really proud of the results — we’re even getting great feedback about it from our peer organizations across the country.”

James Summerfelt
CEO and President, Visiting Nurse Association