The Rose Theater

The Rose Theater Website

The Rose Theater is known throughout the Midwest for delivering high-quality theater experiences to young people and their families, reaching thousands of children and teens each year through classes, special programming, workshops, outreach and shows.

Working in partnership with local developer Nicholas Peterson, we thoroughly audited The Rose’s existing website. We found the website tricky to navigate and lacking the wonder and awe one experiences at The Rose. Our strategy aimed to extend the magic of The Rose’s theater space and services into the context of the website and to facilitate greater access to all The Rose has to offer.

We completely redesigned visual aspects of the site, bringing a playful, warm and magical tone and functionality to each page.

A large part of our solution focused on improving navigation, whittling hundreds and hundreds of pages and sub-pages down to a manageable number with a logical, user-friendly organization.

We also re-thought the theater’s class registration tool, building a user-focused filtering tool into the catalogue to make searching for classes easier and more efficient.

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