Nebraska Department of Education

Step Up to Quality Recruitment & Communications

Step Up to Quality provides a framework for building strong, early care and education systems within Nebraska — a framework that is much needed to ensure all children have access to quality early care no matter where they live.

We developed messages and tactics to reach providers in different areas of the state to keep them informed and engaged. Refreshing the provider materials and website enhanced Step Up to Quality’s approach to providers, while creating conversations about quality early child care and education, what it looks like and why it’s important.

Partnering with Edison Creative, we also created a series of three videos sharing the importance of quality education from three perspectives: child, educator and parent.

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