Project Harmony

Community outreach and communications

Client
Project Harmony
Client Since
2015
Industry
Community & Health Services
Awards
2020 AMA Omaha Bronze Award: Project Harmony Website
2019 PRSA Paper Anvil Award of Excellence: Project Harmony Website
2019 PRSA Paper Anvil Award of Excellence: Annual Report
2018 PRSA Paper Anvil Award of Excellence: Child Poster
2018 PRSA Paper Anvil Award of Excellence: Trauma Matters Omaha Website
2017 PRSA Paper Anvil Award of Excellence: Project Be Someone

Building a safe and promising future for all children and families

In 2015, Project Harmony, a child advocacy center dedicated to ending the cycle of child abuse and neglect, engaged Emspace + Lovgren to rebrand the organization. We worked closely with internal and external stakeholders to understand existing brand equity and to uncover opportunities that could be leveraged.

After a successful brand launch, we developed messaging, updated marketing assets and later refreshed ProjectHarmony.com to better reflect the impact of the organization. As part of the process, a call to action — Be Someone — was developed, which eventually became a multi-year campaign known as Project Be Someone. 

Services Provided

Project Be Someone Hopscotch
0 %

Increase in web traffic after we launched the new Project Harmony website

0

ACES surveys submitted on the Trauma Matters Omaha website

APPROACH

Driven by the opportunity that Project Harmony provides — everyone can be someone for a child — the Project Be Someone campaign needed to explain both the scope of the problem of child abuse in our local community and provide information about how to take action, either by helping a child or supporting Project Harmony.

One key takeaway we learned from the National Children’s Advocacy Center was that the message of the child abuse crisis must move to a message of success and hope. While the statistics on child abuse in the US are alarming, they are declining. 

Our final concept for the campaign was positive, leading with a statement of empowerment: Every second counts. You are a part of the solution. Our goal was to intrigue audiences to visit the Project Be Someone website, where they could understand the whole story, find resources and learn how to be involved. To maximize engagement, we leveraged interactive experiences like hopscotch decals that took about 10 seconds to complete, a nod to the fact that “A report of child abuse is made every 10 seconds.”

The campaign continues to evolve and grow each year and is continually threaded throughout Project Harmony’s communications.

Today, we are assessing how the Project Harmony identity can extend toward an even more comprehensive brand architecture as the organization expands its services and footprint. As part of that work, we conducted 20 learning sessions with key stakeholders and child advocacy leaders across the US, which will help us determine next steps for the Project Harmony brand.

2020 Annual Report

July 21

is now recognized as National Be Someone Day

Trauma Matters Website

Trauma Matters Omaha

Our work with Project Harmony has also included communications specifically designed to address childhood trauma and its impacts on communities: Trauma Matters Omaha. 

We spearheaded the brand development, website design and supplemental communications for this collaborative initiative, which recently achieved (and continues to exceed) its goal to train 22,000 people in the Omaha metro to work with a trauma-informed lens. 

“We continue to work with Emspace + Lovgren for several reasons: their expertise in communications strategy and design, meeting deadlines, and probably the most valuable reason is the true collaboration and partnership we have established. It is reassuring to know they have our best interest at heart and they are truly in this for all the right reasons.”

Angela Roeber
Director of Communications