Metro Transit

ORBT: Community Outreach & Communications

A project nearly 10 years running, Omaha Rapid Bus Transit (ORBT) is Omaha’s most significant mass transit investment in decades. Members of the Emspace + Lovgren team have contributed to the planning of Metro’s first rapid transit line since before ORBT had a name.

We spearheaded initial public outreach with the Metro team — working to gather feedback from workshops, public meetings, open houses, community conversations and more that ultimately influenced ORBT’s station design, vehicle layout and brand. As ORBT entered the more publicly visible construction and launch stage, Emspace + Lovgren also helped manage communications.

We kept the public informed and engaged all year long through media outreach, developed a robust social media strategy, provided creative direction for a series of 8 videos, managed rideorbt.com website, and wrote 29 issues of the ORBT Dispatch e-newsletter (with one more scheduled).

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