Omaha Community Foundation

Omaha Community Foundation Donor Outreach

Emspace + Lovgren provides strategic communications for Omaha Community Foundation (OCF) prospects, donors and financial advisors. As we anticipate a brand exploration in 2021, we’ve used the past couple years to learn more about the needs of OCF’s wide-ranging target audiences.

In 2019, we designed a publication of resources for advisors that provides options and specific language advisors can use when planning philanthropic goals with their clients. This book had not been printed since 2015, and in the meantime, OCF had refreshed its brand and key information needed to be updated. OCF partnered with Emspace + Lovgren to take the financial advisor book to a new level.

In 2020, we recognized the opportunity to set the expectation for higher engagement with new fundholders by refreshing the onboarding process. We designed a Giving Package and onboarding campaign to provide more resources to new fundholders and make them feel a sense of belong from the beginning.