Douglas County Health Department
Midtown on the Move
Midtown on the Move challenges Midtown Omaha residents to leave their car behind and choose to walk, bike, bus or rideshare instead once per week for nine weeks.
Through an online pledge, residents of four Midtown neighborhoods commit to this challenge by tracking their progress through weekly surveys and have a chance to earn prizes from local shops and restaurants.
In partnership with Douglas County Health Department (DCHD) and Verdis Group, Emspace created promotional materials including a website, direct mail piece, poster and social media strategy. Through sponsorships with Metro and Midtown Crossing, Midtown on the Move also made its way to bus benches, the local news and an ice cream shop.
- Social Media