Metropolitan Area Planning Agency (MAPA)
Little Steps. Big Impact.
Little Steps. Big Impact. is a campaign aimed at increasing public awareness about the problems created by ground-level ozone, ultimately encouraging Omaha residents to use active transportation and develop other small habit changes that contribute to better air quality.
The EPA has six color-coded categories for air quality, and we took it one step further by developing a custom emoji set. Using the EPA’s colors, we illustrated faces ranging from happy for “Good” air quality to a frown for “Very Hazardous,” and introduced them on a series of marketing materials. We worked with a local outdoor company to create a dynamic digital billboard on I-80, which pulled real-time air quality forecast data from AirNow.gov to display the current air quality category — along with the corresponding emoji. To promote alternative transportation, we shot a series of short interviews for social media with Omaha commuters who ride their bike, walk, or take the bus to work.
In 2016, we partnered with five metro area school districts to develop a classroom curriculum that teaches students about air quality issues. Based on Nebraska’s science standards, the program provides lesson plans to help teachers implement the curriculum in their classrooms. Using hand-held meters to test air quality at locations around their schools, students track the data on the Little Steps Big Impact website.
- PRSA Nebraska Award of Merit (2013)
- PRSA Nebraska Award of Merit (2014)
- PRSA Nebraska Award of Merit (2015)
- PRSA Nebraska Award of Excellence (2016)
- PRSA Nebraska Award of Merit (2017)
- Public Relations