Food Bank for the Heartland
Choose Anytime Foods
As the primary distributor of food in Nebraska and Iowa, Food Bank for the Heartland is focused on providing healthier food items to food pantries. Thanks to grant funding, they were able to partner with Douglas County Health Department and Emspace to design and pilot a campaign encouraging clients to take advantage of these healthier options at three Omaha pantry locations. Working with pantry staff and client focus groups, Emspace determined how to best communicate the idea of “Anytime Foods” and will be rolling this campaign out in select pantries across Nebraska in 2016. Choose Anytime Foods was recognized as winner of a PRSA Nebraska Award of Merit, and AMA Omaha Platinum Award.