Council Bluffs Community School District
Achieve More: School District Branding
The Council Bluffs Community School District (CBCSD) offers more — more choices, more opportunities and more ways to succeed. They offer more extracurricular activities, more classes to choose from, more athletic opportunities and more early childhood education choices.
After conducting a series of interviews to inform our process, we designed a new brand and bold communications strategy to make it clear why CBCSD is the right choice and owns its position in the community.
The district also partnered with Emspace + Lovgren to expand its impact and new brand equity to its college-level course programming. Building off the idea that every Council Bluffs student will receive a “diploma plus another sheet of paper,” Plus One Pathways launched at the beginning of the 2019 school year, which the school board and superintendent received with unanimous approval.
Awards
- PRSA Award of Merit (2018) — Achieve More Rebrand
- PRSA Award of Merit (2018) — Open Enrollment Campaign
Categories
- Branding
- Interactive
- Public Relations
- Social Media
- Video
