Council Bluffs Community School District
Achieve More Rebrand
The Council Bluffs Community School District (CBCSD) offers more — more choices, more opportunities and more ways to succeed. They offer more extracurricular activities, more classes to choose from, more athletic opportunities and more early childhood education choices.
Yet in spite of rising graduation rates, innovative programs and the ability to attract top teachers, the district found itself continuing to lose students to surrounding schools.
We designed a new brand and bold campaign to make it clear why CBCSD is the right choice and owns its position in the community. Over the course of a year, the ‘Achieve More’ brand led to a nine percent increase in both kindergarten roundup registrants and open enrollment to the district.
- PRSA Award of Merit (2018) — Achieve More Rebrand
- PRSA Award of Merit (2018) — Open Enrollment Campaign
- Public Relations
- Social Media