March 20, 2017
Although it’s possible that some of your New Year’s resolutions have already evaporated, we’re going to give you an opportunity to turn that trend around: make a commitment to dig into your website this year.
Weekly stats are all well and good, but how is your site really doing? Which areas are knocking it out of the park? Which pages need some help? More importantly, where do you start?
You can learn a lot about your site without spending a dime. There is a litany of online tools you can use to ensure your online presence is the best it can be. Take a look at these four simple tools to make sure your site is happy and healthy:
1. Site analytics. One of the most important tools you can use to check out your site’s health is a web analytics tool like Google Analytics. Google Analytics is free and gives you a window into who’s coming to your site, which pages are performing best and which keywords are clicking with your customers.
2. Google Alerts. Reputation management is crucial online, and Google Alerts can be a great way to stay on top of mentions of your company, your products and your executives. Alerts for your competitor’s terms can be a valuable way to stay abreast of their online efforts and activity.
3. Website Grader is a free tool that offers a high level assessment of your site. It’s simple and easy to use, and it lets you know how your site is doing in terms of performance, load time and security. It also gives you tips on how to improve problem areas.
4. Varvy is another free tool you can use to make your site the most SEO friendly it can be. Like Website Grader, Varvy clearly points out the good and bad on your site and tells you how to make your site even friendlier to search engines.
Remember: your website is a work in progress. It’s a living, breathing thing, and it needs constant attention and curation. Each of the tools referenced above can help you stay on top of your site and ahead of the competition.