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A Pitch Without A Hitch: Getting Buy-In From Higher-Ups

March 17, 2017

More often than not, your big branding, marketing and advertising decisions need to get approval from someone else.

Preparing for your pitch can be an intimidating process, and depending on your relationship with your boss, CEO or board of directors, these conversations can go several different ways.

With the right amount of preparation and practice, you can ensure your pitch hits all the right notes and ends with everyone feeling satisfied. Here are five tactics to help you along your way:

  • Know your audience. Think about who you are presenting to and what types of information will have them nodding their heads along with you. Would they prefer data and hard facts or a compelling story? How much do they know about what you are putting in front of them? Tailor your pitch accordingly.
  • Align your vision to the goals of your organization. Take a good, hard look at your organization’s strategic plan and goals. Leadership will want to know how your vision aligns with short- and long-term organizational goals and are more likely to buy in if you can demonstrate how this will happen.
  • Be clear and concise. Be specific about what you want to do, how long it will take you to do it, how much it will cost and how you’ll define and measure success. This shows you’ve thought it through and have a plan from start to finish.
  • Do your homework. Anticipate questions or concerns from your audience and make sure you are prepared to answer them. Illustrate your points with examples and statistics whenever possible.
  • Plan for success. Paint a picture of what success looks like for you and for the organization as a whole. Will you have 100 new volunteers? More funds for new programs? Or 1,000 new Facebook fans? Be ready to show how you will capitalize on your outcomes, even if you fall short of your goal.

Failing to plan, as they say, is planning to fail. You should put just as much time and effort into your pitch as you’ll be putting into your new campaign or promotion. Not only will it increase your chances of getting it approved, it’ll also make you a more confident presenter.


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