5 Steps to Rejuvenating Your Company’s Blog
November 8, 2017
After several (OK, many) months of inactivity, we’re blogging again.
Maybe this has happened to you and your blog, too. You get busy. Life happens. The blog takes a back burner.
Just like us, you know your blog is important. It’s why you started it in the first place! So how do you get back in the groove?
- Plan. Take another week off, and spend that time planning out an editorial calendar. Even if it’s the middle of the year — plan out the rest of the year. There are some great examples of editorial calendars online if you’re stuck.
- Brainstorm. Order in lunch and get your creative brain trust together to riff off each other’s ideas. Need some tips on how to make your brainstorming sessions more productive? Inc.com has some ideas on how to get the creativity flowing.
- Research. If it’s been awhile since you’ve blogged, find out what others in your industry or space are talking about, and join in on the conversation. Find out what your customers are asking, and answer those questions on your blog. If you want a refresher on blog best practices, Content Marketing Institute has you covered.
- Write. Fuel up on some caffeine and hit that keyboard. It should be fun: infuse your voice into the writing and enjoy the process. CopyBlogger has some great tips on how to write conversationally.
- Write again. Get a library of posts ready to go — it will lift a weight off and might free you to find more ideas. If that sounds intimidating and you’re already feeling stuck, check out these tips from SmartBlogger on how to crush writer’s block.
If you still find that maintaining a blog is just too much work for you and your team, you aren’t alone. According to research done by Zazzle Media, 65% of marketers report finding it challenging to produce engaging content.
One solution might be to consider outsourcing your blog, like moving into the realm of influencer marketing. Done the right way, influencers can create an impressive library of evergreen content for you.
Regardless, remember to amplify your posts by sharing them on your social media channels. Invite your clients (and prospective clients) back to read your blog — and commit to posting more often. The world needs your ideas — and your business will reap the benefits.